One-to-one, one-to-many and many-to-many communications methods avail themselves as effective devices in social media marketing communications. But how and when does the savvy marketer employ the right social media method?
The answer lies in the understanding just where in the consumer buying process the target market currently resides. Author Erez Barak helps the savvy marketer to understand which method or methods to may be most useful in his recent Search Engine Watch article “3 Social Marketing Communication Methods: When & How to Use Them.”
Recruiting first time freshmen or transfer students? Grad students? Pushing attendance at a seminar or conference? Looking for a bigger audience for your webinar or online offering? Barak’s article may be of help.