Save the date: Thursday, March 21st for the Spring 2013 UMSL Marketers’ Forum. Conveniently scheduled from 11 a.m. - 1:30 p.m., your UMSL Marketing & Communications team will furnish the beverages, cookies and stimulating conversation and insight. All you need to bring is your bag lunch and unit “show and tell” pieces.
Lots has happened since the last Marketers’ Forum, like the Jubilee, expansion of “I Chose UMSL” (which just was awarded two National Higher Education Advertising Silver Medals), full utilization of the undergraduate CRM (and expansion into the graduate schools), really innovative use of social media, and UMSL’s first foray into television and video ads. And, don’t tell anyone, but we’re working on the UMSL Web 3.0.
Tell your fellow UMSL marketers, designers, webmasters, recruiters, writers, professors, deans and anyone interested in UMSL marketing and communications programs to save the date!.
Infographics are coming to the forefront as effective and efficient communications tools. Say/show a lot, in an interesting way – that’s what good infographics offer. Quite often, they are embedded in a story, adding depth and richness. Other times, they are stand-alone.
While waves of good infographics are hitting the shores, the best I’ve seen are found in a New York Times multi-media story “Snow Fall. The Avalanche at Tunnel Creek.” Check it out for a fascinating story with the most sophisticated media tools yet.
The University of Missouri System’s Jennifer Hollingshead has produced an excellent piece. It’s a great example of presenting substantial information in an engaging manner. Kudos to the group for their good work.
UMSL is exploring infographics as a means to effectively communicate prospective student pages. Look for them coming to our website soon.
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.
Here’s an excerpt:
The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,600 times in 2012. If it were a Dreamliner, it would take about 6 trips to carry that many people.
Click here to see the complete report.
Used to be gospel that the best time to launch an email blast was early in the morning. I know, personally, that our friends at Groupon certainly believe it. A new article in The Content Strategist says 8-9 a.m. and 3-4 p.m. turn-out equally good. They point-out that one should avoid, shun, blasts during afternoon drive-time. Above all, test, test, test. Find what works for you. Check-out their complete article for great advice.